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December 2003
Jones Garrard Move, born out of the transport business of Jones Garrard Ltd, was launched by Michael Rodber to provide a broad design offer to the transport industry.

Early years
Rodber’s career spans some 35 years.  After graduating with a masters (distinction) in Industrial Design, he worked for British Rail on the innovative Advanced Passenger Train.  Porsche AG and Ford Motor Company were his next career moves where he was responsible for the conception of two car interiors that went into production.

Award winning international design
In 1984, he joined design consultancy Jones Garrard Ltd and built from scratch the transport division that won a competition to design the Eurostar train exterior.

Through the 90s, Rodber led his team on rail, automotive and airline projects in Spain, Scandinavia, Japan, Korea and the USA. Jones Garrard built up a fantastic relationship with the Hong Kong operators, KCRC and MTR Corporation, working on more-or-less every one of their transport projects – trains, buses and trams.

Breakthrough innovation was delivered for British Airways with the “Cradle” seat, following which the firm went on to design seating for Air New Zealand, American, Delta and SAS. Rodber also led an international design team to design the Denmark/Sweden link terminal area.

Transport Design Consortium
Concurrently, Jones Garrard conceived the innovative Transport Design Consortium.  Working with graphic designers Roundel and interiors specialist, Tilney Lumsden Shane, TDC offered a complete branding, environmental and product package to clients such as Railfreight and London Underground.  This venture captured the imagination, was highly successful for a few years and spawned a number of imitators.

Innovative project process
By the time rail privatisation was established in Britain, the team had built up the expertise to offer manufacturers comprehensive design and development of new train interiors and exteriors – from concept, styling and engineering through to manufacturing definition and full support of RAMS and safety case.

Jones Garrard created an innovative project process and worked continuously for some 5 years on projects that included the stunning EMU for Gatwick Express, the high speed DMU for First Great Western and Virgin Trains’ Pendilino.

New directions
At the turn of the Millennium the world changed, design changed and so did Rodber.  The seeds were sown for “Move” to focus on marketing led customers with a number of identity and branding projects for clients including the Buzz lo-cost airline and Angel Trains.


 

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